July 4, 2018

Measuring Engagement In Your Bot

Measuring Engagement In Your Bot

The #1 thing most people will tell you about bots? That the open rate (90%) and click through rate (40%) are amazing. I won't lie: those numbers drew me in too! But... there's so much more to measuring your bot engagement than those two numbers. Today we'll take a look at everything you need to know, including some techniques on how to improve your engagement.