What are your prospects really looking for? What do they really want when they are looking at your emails, blogs, podcasts? What are they searching for?
The trouble is, most entrepreneurs don't know. What most end up doing is guessing, which produces very little traction. Worse yet, what your clients want today may not be what they want tomorrow. How do you hit a moving target?
The answer is easy: move with them. Let's talk about how to do just that!